SEO VS SEA : The value of SEM ADVERTISING in today’s market place.

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SEO is a very important aspect of the web marketing process. Whether you’re a business owner, an SEO agency, or a freelancer who wants to make money online, SEO is not just about finding the right keywords to rank your website on search engines. It’s also about getting visitors to your website and converting them into sales. Without SEO, your content won’t be seen by visitors who don’t have a need for it, and they won’t be able to find you on their own.

Search engine advertisements, also known as SEA or Pay per Click (PPC) ads, provide another way for online businesses to obtain visibility in search engines. SEA is used to generate traffic to websites and increase awareness of products and services. A simple Google search for “TV marketing” reveals sponsored links on the first page of the results page. These sponsored links indicate, in big red letters, that the companies are paying to be on that first page.

What Is Search Engine Optimization? : 
Search engine optimization, or SEO, is the process of making your website more visible to a search engine. The goal of the optimization process is to influence online users when they search for terms related to your business. For example, if someone were to search for “skin care Chicago,” your company’s website should be among the first search results to show up. Think of search engine optimization as a way to convince search engines to list your site or page higher in rankings.

What Is Search Engine Advertising ? : 
Search engine advertisements, commonly known as SEA, is a paid method of advertising that employs paid search results. The two primary methods of search engine marketing are organic and paid listings, wherein advertisers bid on keywords that consumers enter in search engines. Paid search is conducted through the use of search engines, which deliver the advertiser’s ad to a targeted audience based on search terms or keywords. Search engine marketing has rapidly emerged as one of the most effective and inexpensive forms of online advertising.
According to emarketer, there were an estimated 164.96 billion searches happened in 2018. Of that 164.96 billion, 44.27% were done through mobile devices. In fact, mobile traffic accounted for 67.1% of total US web traffic in 2018. These statistics have further encouraged marketers to take SEM seriously for their ad objectives.

Difference between SEO and SEA :
Search engine optimization (SEO) refers all to the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. 
Conversely, search engine advertising (SEA) refers to paid, sponsored listings. In contrast to SEO which is largely and mainly targeted to search engines, SEA is used to target internet users. The two are also fundamentally different strategies. In SEA, advertisers bid to have their ads appear on search engines such as Google. The advertiser is then charged whenever a visitor clicks on their ad.

Some statistics about SEO : 

  • 93% of online experiences start with a search engine (imForza)
  • Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. (Inter-growth)
  • Search engines drive 300% more traffic than social networks (IronPaper)
  • 63 percent of shopping occasions begin online (Thinkwithgoogle)
  • 51% of smartphone users discovered a new business through an Internet search (TechJury)
  • Average conversion rate for print: 1.7%, lead conversion rates from SEO can climb to 14.6% (Crazy Egg

Some statistics about SEA : 

  • For every $1 that a business spends on Google Search and Ads, the business makes $8 in profit. (AssetDigitalcom)
  • Local SEA provides some serious web traffic, leading to online or brick-and-mortar sales. It is known that 49% of companies garner over 1,000 views off their Google My Business listing each month while a full third of businesses receive over 1,000 views on Google Maps.

To complete your understanding of reporting, we offer a comprehensive resource on SEO / SEA and all that it encompasse

Main components of SEO

The 4 Main Components of SEO : 
To enhance a brand’s search results, it is essential to know and comprehend each of the four primary SEO components. Each element complements and develops upon the others. The more closely each of the four SEO components :

  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Content

The more these elements are connected to each other, the better the results. We will be better able to use them successfully if we are aware of these relationships.

Technical SEO
Technical SEO (also known as on-page SEO) involves work you do on your page to ensure search engines recognise it, index it, and understand it. Typically technical SEO includes:

  •  Proper URL structuring
  •  Using meta tags and alt texts
  •  Specifying your content with headers, paragraphs, and lists
  •  Optimizing for speed
  •  Encouraging users to share content
  •  Constantly improving your content
  •  Creating robot.txt
  •  Improving your site’s code
  •  Indicating structured data
  •  Submitting sitemaps
  •  Providing a visible canonical link
  •  Fetching, parsing, and indexing
  •  Redirecting and canonicalisation
  •  Cleaning up old invalid links and pages

On-page SEO : 
On-page optimization refers to the actions taken on the pages of your website that show up in the search engine results pages (SERPs). This includes website code, content, images, titles, headers, and links. On-page optimization is strategically important, as it directly affects how search engines interpret your website, crawl it, interpret its content, and rank it.

Off-page SEO : 
Off-page SEO is one of the most important aspects of your website and for your business. It is all the components that Google and other search engines use to determine how your web page ranks. Off-page SEO is made up of several components, such as:

  •  Links
  •  Social Media
  •  Content
  •  Landing Pages and conversions
  •  Local Search
  •  Citations
  •  Caching
  •  Mobile
  •  AMP
  •  Schema
  •  Keywords
  •  Architecture
  •  Breadcrumbs
  •  Directories

Content :
Content is the lifeline of any website, without content a website is of no use, it is the content which the search engines and your visitors will find useful and this will rank your website. Content should be unique and original.

The benefits of SEA : 
In the modern day scenario, Search Engine Marketing (SEA) has emerged as the most useful and powerful tool for businesses to promote their products and services. The incredible result of search engine ads have made them popular.
From a few simple clicks, the businesses can gain significant market penetration, whether they are small or big in size. It can be defined as a cost-effective, result oriented, and powerful tool to advertise in the market.
Some benefits of SEA are : 

  • It drives organic traffic and increases website visibility.
  • It helps in increasing revenues.
  • Adaptability to change as per search engines.
  • Cost effective.
  • Time and cost efficiency.

Why choose SEA over SEO :
The advantage of PPC is that once it has been created, it can be live immediately. The content displayed in the SERPs (Search Engine Results Pages) depends on the keywords entered by the user – so a well-written ad. The first results appear much faster because you are put on top of the page while in the context of an SEO strategy, it is necessary to wait until your site is better referenced. This step can take several weeks / months.

How to succeed with your SEA strategy :

  • Clearly define your business goals and tailor your paid search activities accordingly.
  • Have a clear goal and a plan to achieve it.
  • Research your competitors and develop a clear marketing strategy.
  • Identify your key performance indicators and review them regularly.
  • Choose a trusted partner

How can GWS Technologies LTD. help you? :
GWS Technologies LTD. is the true authority in SEA & digital marketing. We offer all-in-one digital media and digital marketing services. From generating new leads to sales, we can do it all. We are a top-notch agency that has been helping our clients to achieve their goals in the digital world for over 10 years.
We can may be your reference point in terms of SEA strategy, given our position as a Google Premier Partner in 2022. We are able and recognized to deliver SEA strategies directly to Google.
(Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. )

The team of GWS Technologies can bring you its knowledge and its skills in referencing on the Internet: We will remain available to answer your requests, do not hesitate to contact us.


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