with a Native Mobile UX
The icon on the client’s home screen is a noticeable reminder of your brand, and serves as an immediate and easy route to it. They won’t have to use a browser or sign in, and the native UI components in the application make for a more instinctive and interactive experience.
Consequently, mobile applications are more “sticky” than other applications developed for the mobile web, which is the reason they help to promote solid interaction and commitment to your brand. Over time, this means more income and growth.